The softest children products in the market

Crafted with the highest quality materials for your childrens comfort.

Shop by Category

New In

Made from 95% Premium Bamboo -it is super soft and comfy!

View all

Baby Rompers

Kids Pyjamas

For children 1-14yo

Sleepsuit

Dress

For children 2-5yo

Back To School Essentials

School essentials for your kids.

Children Underwear

Undies so soft, your children will love it!

What's the deal with bamboo?

And why are mommies & daddies raving over it?

  • It's Much Softer!

    Bamboo fabric is the softest fabric you can find! In fact, it's softer than even organic cotton! What's more, our products are made with above industry average levels of premium grade bamboo.

  • Suitable For Sensitive Skin

    If your child has sensitive skin or eczema, you need bamboo fabric. Bamboo fiber are without chemical treatment and naturally smoother with no sharp spurs that irritate the skin.

  • More Breathable

    Helps prevent rashes in Singapore's humid weather. Bamboo fabric's structure makes it much more breathable than cotton.

  • Anti-bacterial

    Bamboo contains a unique anti-bacteria bio-agent known as “Bamboo Kun”, which fights bacteria and keeps your clothing smelling fresh & hygienic for longer!

  • More Absorbant

    40% more absorbent than even the finest organic cotton.

  • Environmentally Friendly

    Bamboo is an incredibly renewable resource. It requires 50% less water than cotton and has an incredible growth rate.

1 6

Learn more about bb

Wondering which materials are best? Or what to do when bb has sensitive skin? Check out our blog to find out more.

Visit Our Blog Here

Parenting doesn't need to be lonely

Raising a child takes a whole village, and that's why we started our Simply Life community.

Ask any questions that you have about Simply Life or raising your little ones here!

We want to as helpful as we can in your journey.

Join Our Community