Hey beautiful!

International Women's Day

Treat yourself to the softest, high quality bamboo apparels #selfcare ❤️
- CNY Special -

50% OFF

UK Cooksmart, high quality kitchen ware
NEW! Premium bamboo


Enveloped in fluffy, soft goodness - an absolute luxuriating treat
Official Sanrio© Tomica© Sumikko Gurashi™

FILTER MASK with pouch

3D Cutting | Water Resistant Layer | Soft Breathable 100% Cotton Lining
breathable, hypoallergenic


only the softest for sensitive skin

OEKO-TEX® Standard 100 Certified

The Benefits of Bamboo

Silky Soft  |  Hypoallergenic  |  Anti-fungal & Anti-bacterial  |  Absorbent  |  Thermoregulating

The luxuriously soft, breathable bamboo fabric cares for sensitive skin, keeping your family happy & radiant! Thermoregulating & fast moisture wicking properties makes it perfect for tropical climates & layering in cool weather.

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Super good quality. Very soft and comfy. My baby and I love it so much. Highly recommended. Hope Simply Life can introduce more series to the Hong Kong market. Will continue to support, both here in SG and when we are back to HK.

Athena, Hong Kong

I would like to tell that my husband used to visit your country very often and he brought home your amazing clothes. We were dreaming of this high quality bamboo in the last weeks ( since now in Italy is very hot) and I decided to buy them on internet, despite the high shipping costs. He bought some of the pyjamas that my boys are still using but the older one is growing and we were short in stock now.

Thank you very much for your care and attention to customers.

Tonia Salerno, Italy

Great products and even better customer service! My baby urgently needed more of these comfortable pyjamas due to skin problems and Simply Life went out of their way to get my order delivered very quickly!
Our absolute favourite baby clothing brand!

Lin Qiuping, Singapore

Every child deserves the best, especially so in hot and humid Singapore. Material that grazes their sensitive and young skin should be of the softest touch. I love Simply Life because it’s what my girls feel most comfortable in despite their eczema prone skin. They don’t wake in the middle of the night to scratch because of the cool bamboo material. I’ll love to have more mums try out the Simply Life range and experience first hand how comfortable bamboo material really is for their babies and for themselves. ♥

Reina, Singapore

A quality sleep and comfortable play time are not only beneficial for our son but also for the parents. Our son has an atopic skin, that quality sleep and comfortable play time can only be delivered by a good material and fine craftsmanship that we found in all of Simply Life product at an affordable cost. Thank you Simply Life, for making both parents and child able to sleep well and wakes up with a smile :)

Tatya, Indonesia

Towels are super soft and the clothings extremely breathable - suitable for Australia’s summer! - love this !

Serene McMahon, Australia

These bamboo clothes are perfect for my baby boy who has eczema and sensitive skin. The material feels so soft and it keeps him cool during the day. I was searching high and low for the softest mittens because he likes to rub his eyes and I’m thankful to find out about this brand through my family. These clothes made a huge difference in his life, and our lives. A happy and comfortable baby = happy parents!

Jamie, Singapore

My family is a huge and loyal fan of Simply Life. We have been purchasing items from Simply life on a regular basis, daily wear/ sleepwear to bedding accessories(crib sheets and pillow/bolster cases) and bath towels. The silky-smooth bamboo fabric is luxurious and provides pure comfort. The sleepwear series is highly recommended and a must-buy! Lightweight and breathable, these jammies keep my child naturally cool(in this hot sunny island) and ensuring a good night sleep.

Amelia Moh

Simply Life has got to be one of our favourite brands. The comfort and durability of the apparels have won us over as loyal fans and we have never looked back since. In fact, we are so impressed we went on to purchase a whole range of products ranging from bedding, onesie, PJ, mittens, towel and even the wash cloth for our baby. Yes, that's how much we love the products! 👍🏻

Collin Quek